The Greatest Story Ever Told

Capitalism’s success is built on a belief – a story – that, given the right incentives, people can work together to solve problems. It’s worked magnificently. It’s the greatest story ever told.

But to wrap our heads around its potential, we have to dig into how stories are told, why we believe them, and how our ability to tell stories has changed in the last decade, as social media has turned everyone into a storyteller.

This report will argue that:

You can download it here, or click on the image below.