What We’re Reading

Funding:

People have raised more than $100 million for basic living expenses in tens of thousands of fundraisers on GoFundMe so far this year, the company said. That is up 150% from 2019 and more than any previous year. Last month, the company introduced a new category of fundraiser, for rent, food and monthly bills.

Covid spread:

“Every route of viral transmission would go down if we talked less, or talked less loudly, in public spaces,” Jose L. Jimenez, a professor at the University of Colorado at Boulder, who studies disease transmission, told me. “This is just a very clear fact. It’s not controversial.”

Rules:

In Rhode Island, for example, residents are prohibited from gathering with even one person outside their household, even in the open air of a public park. But inside a restaurant? Well, 25 people is fine. Hire a caterer? You’re legally cleared to have up to 75 outdoors. The governor’s executive order merely notes: “The lower attendance at such events, the lower the risk.”

Old companies:

“If you look at the economics textbooks, enterprises are supposed to be maximizing profits, scaling up their size, market share and growth rate. But these companies’ operating principles are completely different,” said Kenji Matsuoka, a professor emeritus of business at Ryukoku University in Kyoto. “Their No. 1 priority is carrying on,” he added. “Each generation is like a runner in a relay race. What’s important is passing the baton.”

Mortality:

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Have a good weekend, be safe.